Customer Acquisition
Local Search

Ensure consistency across the web, to allow your customers to find you easily

Make sure you’re found across the major search engines, directories, mobile maps, sat navs, and social discovery platforms - by syndicating your information consistently

For most, buying online is a considered purchase. Most of the time the need for something arises, rather than been driven by impulse. This puts new customer acquisition for many companies firmly in the direct response marketing category and largely within the local search marketing arena, where tens of thousands of potential customers are actively looking for suppliers like yours, every month.

There are several elements to consider when it comes to increasing visibility to those looking for your products and services in Google and Bing. However, ensuring you are visible locally, in terms of paid search, map listings and organic search is key.

Why local search is important?

People search online for products and services locally - in fact, 1 billion local searches take place on the major search engines every month. If your business is listed on web directories, you will show in the search results for people searching for the products and services you sell.

Google also uses directories as a source of information on your business, and has a number of directories that it trusts - Web.com’s Network being one of them. Being on these directories gives Google more confidence that your business is a bonafide local business, and is great for SEO.

With 61% of all local searches resulting in a purchase, we can help you get found in all the major places people search for local businesses.

Having a consistent name, address and, phone number (NAP) across the internet is crucial and a key ranking factor in local search. Our Local Search service, Listings Management, simplifies the process of making your business, and the key reasons why people should buy from your business, visible, in the places most people look, including Google, Bing, 192.com, Scoot, Yell and satellite navigation systems.

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