Ansa and her sister Shabana wanted to launch a modern and bespoke Muslim Match Making website, for professionals. They set up Bloom as a high-end matchmaking service with a focus on life companionship and longevity in relationships.
From early on, they had an idea of having two interlocking rings included in the logo and supplied a rough sketch of how they wanted it to look. We worked with this idea, explored various graphical styles and refined it further creating a classy, professional logo with an understated high-end look.
As part of the branding work, we have put together a series of photographic moodboards to help the client choose imagery for the website. This has helped create a consistent look that portrays the values promoted by the brand.