7 Reasons to Keep Your Website Up to Date
  • By Daniel Hallsworth

    Customer Loyalty Specialist

“Good Marketing – Makes the company look smart. Great Marketing – Makes the customer feel smart” Joe Chernov

  • 1

    Your Website promotes you 24/7; No employee can do that

    Your website makes your company visible to anyone with a computer, phone or tablet all day, every day. Keeping it up to date will keep your clients up to date. It is a reflection of your business, if your site looks professional, then so will you.

  • 2

    Take your own pictures

    Too many websites rely on stock photos, this can detract from your companies brand, using your own relevant images that truly match your company will send the message you want to portray.

  • 3

    If something’s missing, you’ll be missing out

    Your website won’t be found for something it doesn’t mention. This could be one of many products or services that you and your company offer; or an area that you cover. Failing to include this information on your website may hamper converting potential customers.

  • 4

    Times are changing

    Smartphone’s are used more than ever to look for companies online. Ensuring your website is mobile friendly or responsive will not only improve a users experience; but will help you convert these visitors into clients.

  • 5

    More content, more keywords

    By adding new content to your website, you give your site more opportunities to contain more keywords.  Keywords are high on the list of things for search engine rankings.  New, fresh content such as a blog allows you to optimise the article with relevant keywords that can attract visitors to your site.

  • 6

    Communication is key

    In any business you need to be able to communicate well with your customers. Sharing product details and services on your website will show that you can communicate effectively. You’ll reap the rewards.

  • 7

    Spread the word

    As a company that has been established for quite some time, you may be used to ticking over with your existing or returning clients. Updating and promoting your website allows you to engage with potential new clients. There is no magic formula for website marketing success, despite what some would have you believe. For this reason, vary the format of your content to make it as appealing as possible to different customers, both new and old.

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